Do you like your spaghetti sauce plain, spicy or extra chunky?

One of our favourite TED talks by Malcolm Gladwell, Author of The Tipping Point. Gladwell talks about Howard Moscowitz, a pioneer in brand strategy and product development for the food industry and true believer of understanding variability.

"By embracing diversity, we will find a true way to happiness."



Source: TED

Why You Need Top 3 Results in Google

An interesting study by Think Eyetracking comparing search pattern behaviour in 2005 and 2008.



The results pretty much speak for themselves. Google is a habit and users don't have the time, nor the inclination to sift through pages, or even scroll down page one for results. The general psychology is that the most relevant content is up the top and therefore worthy of a click (SEO ethics debate, anyone?).

All the more reason to research what your customers are searching and launch an SEO campaign to ensure you stay ahead of your competitors.

Read the rest of the Eyetracker article here.

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The Media Collective

Welcome to The Media Collective.

The Media Collective is an award winning advertising agency providing integrated communications through media strategy, media planning, graphic design, web design, television production and media buying.

The Media Collective passion and expertise in media and communications ensures we deliver innovative strategy and cutting edge design and production. Our sound industry knowledge ensures strong media positioning and competitive rates across the board.

Because The Media Collective focus our business around a collective of people with diverse skills and vision, we are able to source the right people for your media campaign and budget, from strategy to production, implementation and evaluation. This ensures your brand strategy stays cohesive and consistent right through the project.

The Media Collective production services include television advertising, radio advertising, outdoor advertising such as billboards and bus advertising, corporate DVD production, digital and online production such as website design and banner advertising, and print advertising such as magazine advertising and newspaper advertising.

For more information, please check out our website www.mediacollective.com.au

The Manual

We like to think of our blog as The Manual. A collection of articles and links on all things advertising and marketing. After all, education is freedom.