Wednesday, September 10, 2008

Do you like your spaghetti sauce plain, spicy or extra chunky?

One of our favourite TED talks by Malcolm Gladwell, Author of The Tipping Point. Gladwell talks about Howard Moscowitz, a pioneer in brand strategy and product development for the food industry and true believer of understanding variability.

"By embracing diversity, we will find a true way to happiness."



Source: TED

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