The results pretty much speak for themselves. Google is a habit and users don't have the time, nor the inclination to sift through pages, or even scroll down page one for results. The general psychology is that the most relevant content is up the top and therefore worthy of a click (SEO ethics debate, anyone?).
All the more reason to research what your customers are searching and launch an SEO campaign to ensure you stay ahead of your competitors.
Read the rest of the Eyetracker article here.
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